"The new buzzword in the market now is value," says Robert Lao, Assistant Vice President for Sales & Marketing of Alveo Land, an Ayala Land company. "Buyers are now looking for a combination of a good deal as well as a sound investment. They are now asking questions about its reselling value after 10 years, which previously have not been a concern voiced out by homeowners."

With Alveo Land's promise and vision of living the life you deserve, Celadon Manila continues to make the 6-hectare in-city development the most esteemed property when it comes to upscale living in the heart of Manila. "It's not just about adding things here and there, it's all a matter of careful planning too. But more importantly, it's about the things that matter and are relevant to the needs of our residents now and most especially in the future," continues Lao.

Which is why to fulfill their promise of a vibrant community, Celadon Manila has also worked closely with the local government to employ advanced planning and zoning techniques around the area which include the relocation of informal settlers. This decision also served to highlight the charm of Old Manila inherent to the development with its surrounding historic architectural landmarks such as the Manila Post Office, Jones Bridge, Legislative Building and Paco Park.

To further address the need of its residents for a vibrant community, Celadon Manila has also benefited from the combined efforts of the Manila City Hall, several government agencies and the private sector with the construction of a new drainage system in the vicinity. The project included the replacement of the existing 600 mm diameter pipes with much larger 750 mm diameter concrete ones to assist in excess water management. With the new drainage system in place since October, no major incident of flooding has been observed in the area especially at the main entrance gate of Celadon Residences, the residential space which redefines urban living in the area.

"Being Ayala Land's first foray in Manila, we are trying to develop the property in a way that not only answers its future residents' modern lifestyle essentials but also as a landmark that adapts to the needs of the city's landscape," says Lao "This has also been made possible through the combined efforts and active solutions of Congresswoman Angping and the Department of Public Works and Highways (DPWH) as well as the Manila Jockey Club Inc (MJCI), that we are gaining from the area's flooding alleviation."

It's because of these structural changes that Celadon Residences, by Alveo Land, flourished to the community it is now with 113 units already turned over as part of a thriving community of 46 residents. "To help the residents get to know each other and to foster a strong sense of community among residents, we host neighborhood events such as Christmas and Halloween parties, swimming lessons for the kids during summer and even cupcake decorating on the weekends."

Nearby high-rise community Celadon Park, also by Alveo Land, can be considered the ideal sanctuary for these urban achievers because of its integrated leisure club amenities that address the relaxation and recreation needs of its residents. Amenities like a meditation garden, private massage cabanas, swimming pools with wooden lounge decks, gym and health center evoke a sense of well-being.

Another thing that makes Celadon Manila a good buy is its location near top schools like De La Salle University-Taft, University of Sto. Tomas, St. Scholastica's College-Manila, St. Stephen High School and Chiang Kai Shek College located in the University Belt. "Its proximity to schools is one of the property's largest draw for our clients to choose it as their place of residence because they realize that as valuable as investing in a home, they are also making an investment in their child's future," shares Lao.

Also Ayala Land Businesscapes' Vertex One - slated to be the largest Business Process Outsourcing (BPO) site in the city - opens inside Celadon Manila as part of its integrated community. "Its strategic location offers easy access to major thoroughfares and public transport terminals to support the rapidly growing BPO industry. With Convergys being fully operational by July, it won't be too long before Vertex One becomes the center of the burgeoning BPO industry in Manila." To complement the industry's demanding work environment, it has a retail venue that provides an easy access and round-the-clock service to BPO agents.

To complete the development's three distinctive elements, Celadon Manila will soon unveil its retail strip managed by the Ayala Malls Group. The 2,500 square meter retail area within the integrated leisure community gives its residents a vibrant retail venue with a distinctive mix of dining, recreational and leisure establishments, defining a new retail concept in Manila.

"By the end of the day, these changes and improvements that we are making at Celadon Manila are for our residents. Even with the recession, our objective should always exceed our customers' expectations," says Lao "We promised an upscale neighborhood that seamlessly blends the retail and business facets of an integrated community and that's what we're going to give them. It is there that they find value in the investment that they made in their home and the community they belong to."

Alveo Land Corp., formerly Community Innovations, sets the benchmark for innovation in Ayala Land. Armed with sharper foresight, unparalleled excellence and total commitment, Alveo Land Corp. is a real estate company that doesn't just find the means to provide the most innovative homes, it looks for ways to make you live the life you deserve. For more information visit www.celadonmanila.com.ph, email info@alveosales.com.ph or call (632) 848.5100 (Metro Manila) and 1-800-10-8485100 (Outside Metro Manila).